Marketing and technology, from strategy to execution.

OrangeFin combines senior marketing leadership, hands-on execution and tailored technology for manufacturers, distributors and growing B2B companies in Toronto and the GTA.

Let’s talk What we solve

Shown: Sleepybird, an OrangeFin concept, and ProductChat IQ, our AI product.

Where marketing and technology can help.

Customers do not understand the offer.

Clarify the message, organize the content and give people a clear next step.

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Company knowledge is difficult to access.

Bring approved product, pricing, policy and process information together so teams and customers can find a reliable answer.

Play the knowledge assistant

Marketing needs direction and an owner.

Set priorities, build the plan and keep campaigns, content and sales materials moving.

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Buyers cannot find or compare the right product.

Collect the right details, apply product rules and send a clearer request into the quoting workflow.

Play the product selector

Quotes and requests take too much manual work.

Capture the right details, connect the systems involved and reduce repeated follow-up.

Explore software and applications

Technical products are hard to explain.

Turn detailed product information into a concise video for sales conversations, campaigns and multiple languages.

Created by Troy during a previous role. Play the product explainer

Two ways to work with OrangeFin.

Choose a defined scope or add senior marketing leadership and delivery to your team.

Agency

A defined project, campaign or delivery scope, planned and delivered by OrangeFin.

Campaigns, content, websites, applications, AI tools and connected project work.

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Fractional

Senior marketing leadership with hands-on execution, working alongside your team.

Direction, priorities, campaigns, content, reporting and the day-to-day work needed to move them forward.

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Marketing and technology, planned together.

OrangeFin connects the message, the campaign and the technology behind the customer experience.

AI knowledge assistant finding an in-stock product alternative from approved company sources. Play 40-second AI assistant video

Playing loads video from YouTube. Watch on YouTube (opens in a new tab)

Watch company knowledge become a clear answer.

See a tailored assistant find current pricing, an in-stock alternative and a company policy from approved business information.

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Troy McCartan, founder of OrangeFin Agency

Troy stays close to the work.

Founder Troy McCartan brings 20 years across product, sales, marketing and operations in B2B manufacturing and distribution. He holds an MBA with a specialization in AI Leadership and has developed applications and AI processes for companies.

Troy leads the work and stays involved through delivery. OrangeFin brings in trusted specialists when a project needs additional depth.

About OrangeFin Troy on LinkedIn , opens in a new tab

Work you can watch and explore.

View all work

What are you trying to move forward?

Tell us what you are working on, where it is stuck and what a useful result would look like.

Troy reads every enquiry and replies directly.

Prefer to talk? 866-738-1020

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