Hard to find the right product
Large catalogs and technical options make customers work too hard.
Make your website easier to buy from
OrangeFin designs websites, product selectors and quote-request tools for manufacturers and distributors in Toronto and the GTA. Help your customers choose the right product and send your sales team the details needed to quote.
Talk about your projectWhat needs to work better?
Troy reviews your enquiry and follows up to discuss your website, what needs to improve and a clear next step.
Thanks. Your project details have been sent.
We will review what you shared and follow up with the next step.
Reference
Help buyers choose a product and request a quote
When product information is buried in PDFs, customers turn to your sales team for answers. A clearer website helps them choose, while a better quote form gives your team the details to respond.
The website looks dated
A dated experience can make a capable company look harder to work with than it really is.
Quote requests lack useful information
Generic forms create extra follow-up instead of moving the opportunity forward.
The site stops at information
Customers can read about the product, but the website does not help them take the next step.
Connect the website to the tools buyers need
Website redesign
A modern B2B website with a faster mobile experience, clearer product paths and a stronger enquiry flow. Analytics and conversion tracking show what customers do next.
Product selection
Product selectors, recommendation tools and product finders help customers narrow the range. Comparison experiences and specification tools help them understand which option fits.
Quote and RFQ tools
Structured quote requests and guided request for quotation (RFQ) intake collect the details sales needs. Smarter forms qualify projects and prepare lead data for your CRM.
Tailored digital tools
Calculators, customer portals and workflows built around a specific job. Where useful, AI assistants can answer from approved information, with clear limits and a route to a person.
Make the buying path clear
Here is how product selection and a guided quote request can change the journey from search to sales.
Before: the customer has to ask
Search
A customer arrives looking for a product.
Product page
Specifications are buried in PDFs.
Confusion
They cannot tell which option fits.
Email or phone call
They ask sales to help them choose.
Back-and-forth
Sales has to collect the missing details.
After: the website helps them choose
Search
A customer arrives looking for a product.
Find the right product
A product finder narrows the options.
Understand the fit
Clear specifications help them choose.
Submit the right information
A guided RFQ captures their requirements.
Sales follow-up
Your team can start with the project details.
Watch the tools in use
Real OrangeFin products and websites, with the business problem each one addresses.
Playing loads video from YouTube. Watch on YouTube (opens in a new tab)
See ProductChat IQ answer a customer question
The assistant answers from approved product information and sends the customer to a person when the material does not cover the question.
Playing loads video from YouTube. Watch on YouTube (opens in a new tab)
See the ticketing system in use
This Sleepybird walkthrough shows a guided path from choices to confirmation. Sleepybird is an OrangeFin concept; similar steps can structure a distributor order or training registration.
Website and customer tools in the same project
This is Agency work: a defined scope, planned and delivered by OrangeFin.
Technical product experience
Founder Troy McCartan brings 20 years of B2B manufacturing and distribution experience to the work.
Websites and applications
The project may include clearer product pages, a selector, a quote workflow or a combination.
Direct communication
You work directly with the person who scopes and leads the project.
Scope in writing
The proposal defines the work, responsibilities and technology before the project begins.
Start with what is not working
You do not need a technical brief. A few sentences about the problem are enough to start the conversation.
Tell us about your projectTell us about the problem
Use the project form to tell us where customers get stuck or what your team keeps doing manually.
We review the opportunity
We review what you send and follow up to discuss the current website, the problem and a clear scope.
Build the right solution
Once the scope is agreed, we build the website improvements, product selector, quote tool or other application your business needs.
Before we talk
Do you work specifically with manufacturers and distributors?
Yes. Manufacturing and distribution are areas of particular experience. This page focuses on their product information, selection and quote-request needs in Toronto and the GTA.
Can you improve an existing website instead of rebuilding everything?
Yes, where the current platform supports the work. We review what is already working and what needs to change. A focused improvement may be enough; a rebuild makes sense when the existing structure gets in the way.
Can you build product selectors, calculators, or quote tools into an existing website?
Yes. We can add a tailored tool to an existing site or connect a separate application to it. The approach depends on your platform, product data and the systems the tool needs to work with.
Can OrangeFin help if customers struggle to find the right product?
Yes. Clearer product information, better search, product finders and guided selection can help customers narrow their options. We start with the questions your sales team uses to identify the right fit.
Can you improve our RFQ or quote-request process?
Yes. A structured RFQ form can collect specifications, quantities and project details before sales follows up. Qualification steps and CRM connections can help your team receive and use that information.
Do we need to know exactly what we want built?
No. Tell us what is not working. OrangeFin can help define a suitable solution before you commit to building it.
Do you work outside Toronto and the GTA?
Toronto and the GTA are our current focus. If you are outside the area, tell us where you are and what needs to improve so we can assess whether the project is a fit.
What should work better?
Tell us where customers are getting stuck, what your sales team keeps doing manually, or what you wish your website could do.
Talk about your project