A development company that knows how your customers buy
OrangeFin combines software development with 20 years inside B2B manufacturing and distribution. The result is practical digital work shaped around how technical products are chosen, quoted and sold.
Twenty years on your side of the table.
Troy McCartan spent 20 years across product, sales, marketing and operations in B2B manufacturing and distribution before founding OrangeFin. He understands the repeat questions, slow quotes and difficult catalogues because he worked with them.
He scopes the work, shapes it and stays involved through launch. His own site, troymccartan.com, goes deeper into that background and is documented as an OrangeFin case study.
Traffic gets attention. Useful digital tools turn that attention into business.
Principles behind the work
-
Understand before recommending.
Start with the business problem, the buyer and the result that matters.
-
Business outcome first.
Marketing and technology have to make something easier, faster or more valuable.
-
Practical over trendy.
Build what creates value, not technology for its own sake.
-
Stay involved.
The same people who shape the work stay close enough to improve it after launch.
The same four steps, every engagement
-
Discover
Understand the business, buyer, products, process and result that matters.
-
Design
Define the user journey, system, scope and measure of success.
-
Build
Create, test and document the approved solution.
-
Improve
Maintain, measure and refine what is live.