The Opportunity Is Hiding in Plain Sight
Product searches, price lookups and technical questions can become connected steps in a clearer buying journey.
Read the articleCheck your website. Explore the work.
Run a website audit, prepare a project brief or watch demonstrations of product content, customer tools and AI.
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- Where buyers get stuck
- What search and AI understand
- What could be built next
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Before you brief a marketing or technology project.
Bring these five answers to the first conversation. If one is unclear, it is something to work through together.
- What needs to change?
Name the customer problem, sales obstacle or repeated task.
- Who is it for?
Identify the buyer, user or team and the decision they need to make.
- What do you already have?
List useful content, product data, software and people involved.
- What are the constraints?
Note the budget, deadline, approvals and systems the work must fit.
- How will you judge the result?
Choose an observable change, such as complete quote requests or fewer manual handoffs.
Watch the demonstrations.
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Watch an AI knowledge assistant find the answer.
Watch a tailored assistant answer everyday business questions from approved company sources.
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Watch a product selector follow a customer request.
Watch a product selector collect the details needed to recommend a product and prepare a quote request.
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Explain a technical product through video.
Created by Troy McCartan during a previous role. Published by Leviton | Certolux Visioneering (Viscor). A concise product explainer created with a mix of AI-assisted and Adobe production tools.
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Watch a customer question become a sourced answer
The demonstration follows a product question through an answer based on approved information and a handoff when the documents do not cover it.
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See the ticketing system in use
Follow the date, session, ticket and review steps in this walkthrough of Sleepybird, an OrangeFin concept.