Strategy and positioning
A positioning brief gives the team an agreed audience, offer and message to use in campaigns and sales conversations.
Marketing that moves from plan to finished work.
OrangeFin helps growing businesses decide what to say, who to reach and what to produce, then delivers the campaigns and content behind the plan.
Clear direction, followed by execution.
The work starts with the offer, audience and business goal. From there, OrangeFin sets priorities and produces the material needed to reach customers and support sales.
When the website or another tool is part of that path, the marketing and technology work can be planned together.
Marketing capabilities.
Use one capability for a focused need or connect several within an Agency or Fractional engagement.
Campaigns and advertising
Connect the ad, landing page and follow-up around one offer, with tracking that shows which enquiries came from the campaign.
Search visibility
Structure useful website content so customers, search engines and answer systems can understand the business. This includes search engine optimization, answer engine optimization and generative engine optimization where each applies.
Content and social media
Plan and produce posts, articles and product updates that answer the questions buyers ask.
Video and creative
Turn technical information into a product explainer, supported by diagrams, edited footage or motion graphics where they help.
Sales materials
Give salespeople product sheets and presentations they can use to explain the offer and answer objections.
Product content in use.
Playing loads video from YouTube. Watch on YouTube (opens in a new tab)
Explain a technical product through video.
Created by Troy McCartan during a previous role. Published by Leviton | Certolux Visioneering (Viscor). A concise product explainer created with a mix of AI-assisted and Adobe production tools.
A brand that carries into the customer experience.
For Sleepybird, OrangeFin developed the identity, type, colour and voice, then applied them across the website and booking flow.
Sleepybird is an OrangeFin concept. The project shows how creative work holds together when people need to read information, choose a date and book.
See the brand and websiteNeed a project delivered?
Use the Agency model for a defined campaign, content package, website or connected scope.
Explore AgencyNeed ongoing leadership?
Use the Fractional model for senior marketing direction with hands-on delivery alongside your team.
Explore Fractional