Software built around how your customers buy

Selectors, portals and quoting tools make complex products easier to choose and buy. OrangeFin builds them for companies that need practical capability without a large internal IT team.

The ProductChat IQ application home page, showing a working product-support assistant built by OrangeFin.

Help a customer choose

Turn a wide technical catalogue into a clear answer.

  1. Product selectors

    A few questions narrow thousands of options to the ones that fit.

  2. Configurators

    Customers build a valid product from compatible choices.

  3. Comparison and cross-reference

    Turn a competitor part number into your closest equivalent.

  4. Recommendation tools

    Guide buyers who know the problem but not the product.

Help a customer buy

Move a qualified buyer from interest to a complete request or order.

Sleepybird shows the same booking logic used in ordering and scheduling tools. Read the case study →

  1. Quoting and RFQ tools

    Collect a complete request your team can act on.

  2. Pricing and ROI calculators

    Turn known inputs into a clear cost or payback case.

  3. Booking and scheduling

    Handle capacity, rates and limits without a phone call.

  4. Specification tools

    Create output an engineer can hand to procurement.

Let a customer serve themselves

Put repeat information and account tools where customers can reach them.

  1. Customer and distributor portals

    Give customers secure access to pricing, documents and status.

  2. Document and technical search

    Make data sheets, drawings, certificates and manuals searchable.

  3. Account and reorder tools

    Make a repeat purchase quick and accurate.

  4. Dashboards

    Show customers and reps what matters at a glance.

Make the business run better

Replace spreadsheets, manual exports and repeated reporting with reliable workflows.

  1. Internal workflow tools

    Turn a fragile shared spreadsheet into a dependable process.

  2. Sales enablement tools

    Put the right information in front of every rep.

  3. Inventory and pricing integrations

    Keep your ERP, price list and website in step.

  4. Reporting

    Assemble the numbers once instead of every month.

What about a mobile app?

Most businesses need a website that works properly on a phone. A mobile app earns its place when the work needs device features, offline access or a dedicated field workflow.

What building one of these is like

Start with one useful job. Put it in front of real users early.

  1. We start narrow

    Choose one decision or workflow. A focused tool ships sooner and gives the next phase evidence.

  2. Your knowledge is the hard part

    Your team supplies the product rules and exceptions. We turn that knowledge into a usable system.

  3. It goes live small

    Launch a defined first version and judge it by what people actually do.

  4. We keep it running

    We host, secure, monitor and update the tool so it stays useful.

Business rules and customer decisions become the system.

Tell us what your customers struggle with.

Talk about a project