Marketing direction
Clarify the audience, offer, priorities, channels and measures that should guide campaigns and content.
Clear direction before the work begins.
OrangeFin reviews the business, audience, process and technology choices needed to set a useful plan. Consulting sits within an Agency or Fractional engagement and can lead directly into delivery.
Advice connected to delivery.
Troy’s background spans product, sales, marketing and operations, so the discussion can cover how a recommendation will affect the rest of the business.
The recommendation accounts for the people, systems and production work required to carry it out.
What the planning can cover.
The scope follows the decision or delivery problem that needs to be resolved.
Customer journeys and websites
Review how customers find, understand and act on the offer, then define the content, pages or tools needed to support them.
AI and automation
Identify suitable tasks, information boundaries, system connections, oversight and the work needed to test an AI or automation idea.
Business processes and systems
Map where work slows down or information gets lost, then compare process changes, existing tools and tailored software.
Choose the working model that fits.
Agency work suits a defined review, plan or project. Fractional support suits ongoing leadership and hands-on execution alongside your team.
In either model, you will know what decision the work supports, what OrangeFin owns and what will be delivered.
A paid review with a clear output.
The Digital Opportunity Review is a structured two-week review with ranked findings, a 90-day plan and one improvement implemented.
The full $995 CAD fee is credited toward a project of $5,000 CAD or more begun within 60 days.
$995 CAD
See how the review works