A site by OrangeFin

Credibility, decided in about four seconds.

A focused personal site that establishes expertise, audience and credibility before a visitor decides to leave.

The current troymccartan.com home page, with monumental white name typography over a dark architectural moving image.

A harder brief than a company site

A personal site has seconds to establish relevance and trust, without a product catalogue or trial to carry the argument.

What the site does about it

The specialism, market, proof and next step are clear before the first scroll.

The specialism follows the name

Channel growth, AI and industrial markets appear immediately after the name.

Proof before biography

Relevant work comes before career history, so credibility does not depend on a long biography.

Navigation stays quiet

Work, background and contact stay available without competing with the opening statement.

The identity holds beyond the opening screen

Current live-site captures show the identity moving from expertise to personal proof.

The current troymccartan.com areas of impact section with Technology and AI selected beside an amber technical-orb visual. — Technology + AI selected in the interactive expertise index.

The current troymccartan.com about section, with a monochrome portrait of Troy beside the headline Marketing leader, Builder mindset. — A portrait-led section adds a personal proof point.

Built with

Next.js
React
CSS
JavaScript

A focused Next.js site with a responsive interface, art-directed motion and a compact content structure.

From $3,500 CAD Positioning and a site of this size sit at the smaller end of our focused project model. It is a common way to start before a larger engagement.

What this would be in your business

The same discipline helps a product page establish credibility before a technical buyer leaves.

Does your site say what you do in the first line?

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