Marketing
Clarify the offer, support product launches and give sales teams useful content for the questions customers ask.
- Product positioning and messaging
- Launch campaigns and content
- Sales materials and technical video
Marketing and technology for manufacturers.
You sell something that gets specified before it gets bought, often by somebody who will never raise the purchase order.
Help people understand and choose a technical product.
For many technical products, an engineer, contractor or consultant helps shape the choice before purchasing is involved. Clear product information, useful sales material and an easy path to the right model give that buying group something it can use.
1.8× more likely to complete a high-quality deal: B2B buyers using supplier digital tools alongside a sales rep, compared with using those tools on their own.
Marketing and technology, working together.
Connect product messaging and launch material with selectors, configurators and approved product answers.
Technology
Help buyers find the right model, build a valid configuration and get approved answers without waiting.
- Product Selectors
- Configurators
- AI Assistants
Start with the information needed to specify one product family.
Put selection criteria, compatible options and supporting documents in the same path. A launch campaign can then send the right people to a page where they can assess the product and submit useful requirements.
Pick one product family and make it easier to select. Prove the value on one decision before expanding.
Product answers. Even after hours.
ProductChat IQ is an OrangeFin product. It answers from approved product documents and leaves questions outside those sources to a person.
See the projectA defined Agency project
A defined campaign, website, application or connected scope planned and delivered by OrangeFin.
Explore AgencyOngoing Fractional support
Senior marketing direction and hands-on execution working alongside your team.
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