Work with Troy McCartan as your part-time senior marketing lead. He works with you to develop a plan and then executes the plan, delivering campaigns, content and programs alongside your team.
Choose the monthly time your work needs. The priorities and fee are confirmed before work starts.
Set priorities, complete the work, then review the month.
Decide what needs attention and what fits the available time.
Run agreed programs and create campaigns, content and sales materials.
See what was completed, how it performed and what comes next.
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Senior marketing leadership and hands-on execution, planned around the hours you agree each month.
A fractional engagement can include marketing direction, campaign execution, content, websites and customer tools.
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Created by Troy during a previous role to introduce a new lighting solution. It was made for quick production, repeatable updates and versions in multiple languages.
The Sleepybird guidelines define the identity, type, colour and voice before the work reaches the website.
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Sleepybird applies the system to visitor information, ticket selection and a four-step booking flow.
See the Sleepybird projectRevenue nearly doubled over four years. Its leaders credited favourable industry conditions and work with a fractional CMO on strategy, messaging and sales processes.
Read the Chief Outsiders case studyThe company reported cutting marketing spending by roughly two-thirds while maintaining similar results after working with a fractional CMO.
Read the Chief Outsiders case studyA senior marketer works with your business on a part-time basis. OrangeFin combines marketing direction with agreed execution alongside your team.
The minimum is 10 hours per month for an initial 3-month commitment. More time can be added in 5-hour increments.
Meetings and agreed execution use the monthly allocation. Preparing the monthly activity and results report does not.
No. Unused hours do not roll into the following month. After the initial 3 months, either party can end the engagement with 30 days notice.
The fee is agreed based on the monthly hours, responsibilities and scope. You receive the scope and fee before the engagement begins.
Need one defined project? See the Agency model.
